Branding and Strategic Communications

Many federal organizations are struggling to increase employee engagement with their learning programs or Learning, Talent, or Content Management Systems (LMS, TMS, or CMS). Many employees perceive the learning program to be just about mandatory training and don’t understand the true potential for career growth. Other federal agencies are facing a technology change with their learning program and need assistance with the transition. 
 
At Vertex Solutions Group (VSG), we see branding and communications as an opportunity to reenergize your learning vision, strengthen your brand, and realign your message to drive change. Our effective branding and strategic communications can bring about transformational changes in your learning program that improve utilization rates and course completions. VSG offers award-winning creative, in-depth knowledge, experience, and thought leadership to connect with your workforce, improve user experience, and increase program adoption using the following service offerings:
  • Communications Planning & Strategy 
  • Brand Design & Development 
  • Integrated Marketing Campaigns 
  • User Experience 
  • Website Strategy & Design 
  • Mobile Strategy & Design 
  • Social Media Strategy & Implementation 
  • Messaging Development 
  • Media Development (Video, Podcasts, Motion Graphics & Animation) 
Our branding and strategic communications consulting services produce enhanced employee awareness, better employee experiences, and desired employee behavioral and perception changes.